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How Embaze's tracking actually works, how to read the numbers on your dashboard, and honest comparisons with the tools you already know.

Latest

Is Google Analytics Really Free? The Real Cost of "Free" Analytics

GA4 costs $0 to sign up. It isn't free to actually run properly — here's the real, honest breakdown of what it costs in practice.

Comparisons7 min read
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  1. How it works6 min read

    How to Add Analytics to WordPress Without the Plugin Bloat

    Skip the 20-setting analytics plugin. Three real ways to add a tracking script to WordPress in under two minutes, no plugin required.

  2. Guides8 min read

    Website Analytics for Small Business Owners: The 5 Numbers That Actually Matter

    Skip the 40-tab dashboard. Here are the five numbers actually worth checking on your website, what each one tells you, and what to do when one looks bad.

  3. Comparisons9 min read

    The 10 Best Website Analytics Tools in 2026

    An opinionated, upfront-about-its-bias ranking of the analytics tools people actually reach for in 2026 — from cookie-free simplicity to full product-analytics depth.

  4. Reference6 min read

    Why Google Analytics undercounts your real traffic

    Ad blockers, Safari's tracking prevention, and consent banners all quietly remove real visitors from your numbers — the actual mechanism behind each.

  5. Comparisons6 min read

    Why small teams and indie hackers are moving off Google Analytics 4

    The real, recurring reasons small teams switch away from GA4 — an honest look at the actual complaints, not a sales pitch.

  6. How it works5 min read

    How to add website analytics without a cookie consent banner

    A practical, step-by-step guide to actually setting this up — not just a checklist of what triggers consent, but how to get it right.

  7. Privacy & compliance6 min read

    Do you actually need a cookie consent banner? A practical checklist

    A plain-language walkthrough of what usually triggers consent requirements and what doesn't — general information, not legal advice.

  8. Comparisons8 min read

    Google Analytics alternatives: 6 privacy-first tools compared

    Plausible, Fathom, Simple Analytics, Umami, Matomo, and Embaze — what actually differs between them, and what to check before you switch.

  9. Comparisons7 min read

    Choosing a privacy-first analytics tool: what actually differs from Google Analytics

    A practical, non-marketing comparison of what changes when you move off cookie-based analytics — and what to check before you switch.

  10. Reference5 min read

    Bounce rate, sessions, and time on site: what the numbers actually mean

    The exact definitions Embaze's dashboard uses under the hood, so a 31% bounce rate means what you think it means.

  11. How it works6 min read

    How cookie-free tracking actually works (and what it can't do)

    No cookie means no persistent visitor ID. Here's what Embaze uses instead, and the real tradeoffs that come with it.